Sunday Memories: Macy's Chewing Gum

It was much more proletarian. Whatever you needed - service or clothes - it was there and it was affordable. On the rare occasion something new was about to be purchased we would don our clean and neat apparel and take the IND to Herald Square.

Unlike the spectacle of today, the Macy's then was florescent lights and huge long floors filled with circular racks that spun around like those little pinwheels kids used to play with before video games came around.

Buying new was so significant an event my sister and I both remember the dresses one year we were allowed to choose. Mostly we were sent off to find the loose rubber bands that were discarded by the sales ladies. Florence always needed rubber bands and this was an efficient method of procuring them. Once found, we were then allowed to sit under the racks and in lieu of gum which was "bad for us", chew a couple of our newly found rubber bands while we waited for nothing new to be purchased.